Kendrick Recruitment is currently recruiting for a luxury hotel collection based in Cape Town. Our client is seeking a dynamic Marketing Manager to drive brand visibility, revenue growth, and memorable guest experiences through innovative marketing strategies.
Negotiable DOE | Live Out
Role and Responsibilities
The Marketing Manager will oversee all marketing activities, both online and offline, and contribute to the overall success of the company. Key responsibilities include:
Marketing Strategy & Planning
• Develop, maintain, and execute an annual marketing strategy and budget
• Ensure all financial processes for the marketing department are followed and budgets adhered to
• Set measurable marketing objectives and targets to drive revenue growth and strengthen brand positioning
• Analyse market trends, competitor activities, and customer insights to refine strategies
• Coordinate marketing activities with sales efforts to maximise effectiveness
Digital Marketing
• Oversee the group’s online presence, including websites, social media, and online advertising
• Collaborate with third-party suppliers to execute effective digital marketing campaigns
• Monitor website traffic, online bookings, and key digital metrics
• Implement SEO strategies to enhance online visibility and manage online reputation
• Maintain paid ad campaigns on Google Ads and other platforms to drive direct business
Content Creation & Brand Custodianship
• Develop engaging and on-brand content for websites, social media, emails, and blogs
• Write compelling copy for advertisements, promotional materials, and marketing collateral
• Collaborate with designers and team members to produce multimedia content
• Maintain consistency in brand messaging across all platforms
Visual Content & Graphic Design
• Guide the creation of visual assets, including graphics, videos, and infographics
• Oversee development of branding materials such as brochures, signage, and logos
• Ensure all visual content aligns with brand guidelines and maintains a professional image
Public Relations
• Build and maintain positive relationships with media, bloggers, and influencers
• Craft and distribute press releases and manage media inquiries
• Handle crisis communications to ensure a positive public perception
Market Research & Analysis
• Conduct market research to understand customer preferences and industry trends
• Analyse data and feedback to provide actionable insights
• Monitor competitor strategies and identify new opportunities
Events & Partnerships
• Organise events, promotions, conferences, and partnerships to strengthen brand presence
• Coordinate logistics for marketing campaigns to ensure successful execution
Administrative Duties
• Assist with tasks or duties as part of the core management team
• Provide administrative support to the marketing department, including scheduling and correspondence
• Oversee and manage all photoshoots from start to finish
• Manage production and delivery of printed marketing materials
• Maintain inventory of marketing materials and supplies
Requirements
• Proven experience (5+ years) in a marketing management role, preferably in hospitality or boutique hotels
• Strong knowledge of digital marketing, content creation, and public relations
• Proficiency in CRM systems, analytics tools, and design software advantageous
• Excellent communication, organisational, and project management skills
• Creative mindset with strong attention to detail and passion for brand storytelling
• Strategic thinker able to align marketing efforts with business goals
• Collaborative team player with leadership abilities
• Adaptable and able to thrive in a fast-paced, dynamic environment
• Customer-focused with commitment to delivering exceptional guest experiences
To apply, please send your CV to lucy@kendrickrecruitment.com