Thursday, 22 January, 2026
Lee-Zanne Flaatten
Stellenbosch 
My Client is seeking a highly experienced and driven professional with strong expertise in the South African avocado industry to join their team. The successful candidate will play a key role in growing their avocado business through market development, customer expansion, strong grower relationships, and effective quality management.
Key Responsibilities
- Market Development: Identify and develop new market opportunities locally and internationally
- New Customers & Programs: Establish and grow new customer relationships and commercial programs
- Procurement & Grower Relationships: Build and maintain strong relationships with growers and suppliers, ensuring consistent supply, quality, and compliance
- Quality Management: Oversee quality standards across the supply chain, from procurement to customer delivery, ensuring product meets market and customer specifications
- Customer Service: Manage and service existing customers to ensure long-term partnerships
- Key Account Management: Oversee key accounts, ensuring commercial success, customer satisfaction, and quality performance
- Profit & Loss Management: Take responsibility for P&L performance within the assigned channel, driving profitability and sustainable growth
Requirements
- Proven experience and in-depth knowledge of the South African avocado industry
- Adequate avocado technical and post-harvest knowledge and understanding of export standards and customer specifications, to support quality management.
- Solid commercial, negotiation, and decision-making skills
- Established network within the avocado supply chain (growers, packers, exporters, buyers)
- Experience in market development, procurement, and key account management
- Ability to manage budgets, margins, and profitability
- Excellent communication, relationship-building, and problem-solving skills
- Relevant tertiary commercial qualification:-
- BCom (Commerce / Business Management / Marketing / Economics) or
- BSc Agriculture / BSc Agric (Agricultural Economics, Horticulture, or Plant Production)
Email CV in WORD format: cvs@agricruitment.co.za