I’m a creative copywriter and illustrator who endeavours to make premium brands sound as good as they look.
Over the years, I’ve written everything from editorial pieces and campaign narratives to press releases, e-commerce, social media copy, and product descriptions. I've serviced South African and European clients like C41, Isola Design, Nataal Media, Condé Nast's House & Garden SA, Mail & Guardian, Shelflife, Faithful to Nature, Truth Coffee, Port2Port, Dakotas, Markhams and Sportscene.
I’ve also ghostwritten for international blogs on topics like travel, pets and luxury products, proofread for companies like Verbit, and worked as a South African English AI prompt engineer.
I bring a rare blend of strong editorial writing, brand storytelling, and visual creativity. Ideal for wine estates, wine brands, creative agencies, and hospitality businesses looking to sharpen their voice and visual identity.
What I offer:
Engaging website, blog & editorial copy
Brand storytelling & campaign narratives
Social media captions & content (wine, lifestyle & travel)
Press releases & media-ready content
Digital illustration & branded design assets
Strong understanding of luxury, lifestyle & premium markets
I’m passionate about crafting considered, captivating content and consider myself a versatile writer with a keen eye for detail and a penchant for out-of-the-box thinking. I feel that I could be an asset to your company and would welcome the opportunity to prove this to you, should you be interested in taking me on.
Rate: R350 per hour
Based in: Cape Town
Availability: Full-time, part-time, contract or freelance
Focus: Wine, hospitality, lifestyle & creative brands
Email: neil.buchner7@gmail.com
Phone: 072 635 6111
Portfolio & samples available on request