Department: Sales
Based in: Stellenbosch, Cape Town
Reports to: National Sales Manager
Anticipated commencement date: To be discussed with shortlisted candidates.
Join us in this role
The Key Account Manager is responsible for managing high-value national retail accounts and serving as the primary commercial liaison between Vinimark and its key retail partners.
This role focuses on driving long-term business plans, executing commercial and promotional strategies, and building strong customer relationships across all decision-making levels. The role operates nationally, with accountability for both strategic direction and in-market execution.
Success requires strong commercial acumen, effective cross-functional collaboration, and the ability to translate insight into action that delivers measurable growth.
What you’ll be responsible for:
Account Strategy & Commercial Delivery
- Develop and execute annual Joint Business Plans aligned to customer and Vinimark objectives
- Lead commercial negotiations across pricing, trade terms, and promotional planning
- Identify opportunities to drive volume, revenue, and market share growth
- Deliver accurate forecasting, performance tracking, and gap-closing plans
Customer Relationship Management
- Build and maintain strong relationships with key decision-makers
- Function as the primary point of contact for strategic engagement and issue resolution
- Conduct regular performance reviews and planning sessions with customers
Trade Marketing & Execution
- Collaborate with Trade Marketing to develop and implement customer-aligned campaigns
- Ensure effective execution of product launches, promotions, and in-store activity
- Monitor competitor activity and adjust strategies accordingly
Cross-Functional Collaboration
- Work closely with Brand Portfolio, Logistics, Finance, and Operations
- Ensure internal alignment to deliver on customer commitments
- Represent customer needs and priorities within the business
Data Analysis & Insight Generation
- Analyse sales trends, category performance, and promotional effectiveness
- Translate data into clear actions that improve performance
- Provide regular reporting on account performance, risks, and opportunities
Operational Compliance & Governance
- Ensure adherence to trading terms, pricing frameworks, and internal policies
- Maintain pricing integrity and alignment across customers
- Support structured and disciplined execution of commercial processes
Innovation & Business Development
- Identify new opportunities for listings, range expansion, and customer initiatives
- Drive innovation aligned to customer and brand strategies
- Contribute to broader commercial and portfolio planning discussions
Skills and Experience
- 5 - 7 years’ experience in key account or retail sales management
- Strong commercial acumen and understanding of retail dynamics
- Proven ability to manage and grow key accounts
- Strong negotiation and influencing capability
- Ability to work cross-functionally and manage competing priorities
- Strong analytical and planning capability
- Resilient and results-focused approach within a commercial environment.
Key Attributes
- Commercial thinking with a clear link to performance outcomes
- Strong relationship-building and stakeholder management
- Ability to influence and negotiate at multiple levels
- Structured and disciplined approach to planning and execution
- Confidence in using data to guide decisions
- Ownership and accountability for results
- Clear and effective communication
- Adaptability in a fast-moving environment
Vinimark Employee Blueprint
We expect every individual to:
- Take ownership and know their impact
- Communicate directly and with intent
Deliver consistently against what matters:
- Build trust and influence outcomes
- Think commercially and seek solutions
- Act with a service mindset
Other Requirements:
- Valid driver’s licence and willingness to travel nationally
Should you feel you meet these requirements, please email your CV to JohanB@vinimark.co.za
Closing date: 30 March 2026
Only short-listed candidates will be contacted. If you have not received a response within two weeks, please consider your application unsuccessful.