I am a passionate and commercially driven sales professional, currently working as on and off-trade Channel Lead at Coca-Cola Beverages South Africa, now looking to transition into the wine industry.
Over the past few years, I’ve built my career in the beverage space, leading a team of 11 representatives across the province and working closely with both on- and off-trade customers. What I enjoy most is not just driving sales, but building brands — creating relationships with clients, developing tailored activations, and finding ways to bring products to life in a way that resonates.
In my current and previous roles, I have:
Grown premium product sales and strengthened brand presence in competitive markets
Built strong, long-term relationships with restaurants, retailers, and hospitality partners
Planned and executed events and activations that create genuine customer engagement
Worked hands-on in the trade, understanding what truly drives sell-through and loyalty
As a on-trade Account Manager, I achieved 25% growth in premium product sales and 67% market share growth, while working closely with outlets and event partners to build visibility and connection.
Alongside my corporate experience, I have taken a personal step toward the wine industry by completing WSET Level 1 at my own cost in my spare time, and I am eager to continue learning and immersing myself in the space.
I’m particularly drawn to wine estates where I can be hands-on — supporting sales, building relationships, hosting clients, and contributing to the overall growth and story of the brand. I bring strong structure and commercial thinking, but also genuine enthusiasm for people, product, and experience.
Open to opportunities in Cape Town / Western Cape and happy to relocate.