Kleine Zalze is seeking a passionate and engaging Brand Ambassador / Area Sales Manager to represent our wine brand with pride and authenticity.
If you love connecting with people and sharing exceptional wine experiences, this role offers the opportunity to promote a respected wine estate while building strong relationships, driving brand awareness, and bringing the Kleine Zalze story to life across events and activations.
Purpose of the role:
To display results-driven mannerisms with excellent interpersonal skills to actively seek out and engage customer prospects. Ensure all activities, decisions and thought process are in line with the five pillars of the local market’s sales strategy. Enhance the performance of the Kleine Zalze brands through Premiumisation and volume growth.
Key Responsibilities:
- Create a unique engagement between the customer and the Kleine Zalze Wines Brand with each experience.
- Work with the support team (logistics and Finance) to familiarize them with any vendor specific requirements.
- Achieve volume objectives within the respective customer base through interactions with Woolworths, Vinimark representatives, directly with restaurants as well as any restaurant redistributors within designated territory.
- Execute promotions and listing drives.
- Maintain an awareness of all competitors’ current promotions and advertisements.
- Identify and achieve new listings in relevant retail and on trade channels by applying experience, strong commercial acumen, and negotiation skills.
- Develop strong communication and working relationships with retail franchise owners, retail general managers, restaurant owners and food & beverage managers as well as Woolworths wine consultants & managers.
- Understand specific needs, opportunities & customer requests to target future growth.
- Work on partnerships with local organizations, events managers, and local businesses.
- Increase online sales by developing new and existing customers through the wine club and online portal.
- Conduct structured trade visits with winemakers and management (when required).
- Execute special events, festivals, and marketing programs to enhance the image and reputation of the brand in the marketplace.
- Conduct regular wine service training with and for customers and their staff on an ongoing basis.
- Provide regular feedback to management on competitive brand information regarding trending brands, emerging consumer behaviour and consumption patterns.
- Occasionally transport inventory and materials to events.
- Implement and distribute point of sale materials.
- Perform administrative functions including taking physical inventory counts, when necessary.
- Help to grow social media following.
Promote a culture of wine that is aligned to the Kleine Zalze Wines’ values.
Minimum Requirements:
- Grade 12
- Diploma or similar qualification in Marketing
- 4-5 years’ experience in a sales environment.
- Exceptional Relationships.
- Track record in wine sales.
- Cape Wine Academy or WSET is beneficial.
Personal Attributes:
- A passion for wine.
- Able to work with minimal supervision while maintaining focus & productivity.
- Be socially inclined and must be able to bring a high degree of energy and transfer this to customers.
- Create a “WOW” factor in every discussion / interaction with a customer.
- Possess a competitive spirit to meet and exceed assigned sales goals.
- Maintain a strong retail and on trade network.
- Perform and manage activations after hours.
- A target and goal orientated individual.
- Detail-oriented with the ability to multi-task as needed.
- A committed and driven individual who is prepared to walk the extra mile.
If you have not received a response from us within 20 days of submitting your application, please consider your application unsuccessful.
By submitting your application, you consent to the processing of your personal information by Stellenbosch Vineyards for recruitment and selection purposes, in accordance with the Protection of Personal Information Act (POPIA). Your information will be treated confidentially and will only be used for purposes related to this application.
Please submit your CV to daniellei@advinisa.co.za as application.