National Sales Manager

We are seeking an experienced, commercially driven National Sales Manager to lead sales strategy and drive sustainable revenue growth across South Africa. Reporting to senior leadership, you will be responsible for expanding market share, strengthening distributor and trade relationships, and leading a high-performing national sales team across both on- and off-consumption channels.

Key Responsibilities

• Develop and execute national sales strategies to achieve volume, revenue, profitability, and market share objectives.
• Manage regional P&L performance, sales budgets, forecasts, and key commercial KPIs.
• Build and strengthen relationships with distributors, key accounts, retailers, and on-consumption customers.
• Identify new business opportunities, oversee pricing and promotional activities, and drive portfolio growth.
• Monitor market trends, competitor activity, and consumer insights to inform commercial strategy.
• Lead, coach, and develop a national sales team, setting clear objectives and fostering a high-performance culture.
• Represent the business at trade events, tastings, and industry functions while enhancing brand presence.
• Provide regular sales reporting, forecasts, and market intelligence to support strategic decision-making.

Requirements

• Bachelor’s degree in business, Sales, Marketing, or a related field (or equivalent experience).
• Minimum 5 years' experience in wine sales, including at least 2 years in a leadership role.
• Proven experience managing distributor and key account relationships.
• Strong commercial acumen with experience in budgeting, forecasting, and sales performance management.
• Excellent leadership, negotiation, communication, and relationship-building skills.
• Proficient in CRM systems and sales reporting tools.
• Strong knowledge of the South African wine industry and market trends.
• Valid driver's licence and willingness to travel nationally.
• WSET qualification will be advantageous.

Key Competencies

• Strategic and commercially focused
• Results-driven with strong financial acumen
• Outstanding leadership and coaching ability
• Excellent analytical, planning, and problem-solving skills
• Strong presentation, negotiation, and communication skills
• Fluent in English and Afrikaans

 Apply online - www.solved.co.za   /    national sales manager – Solved