Sales & Brand Ambassador | Reyneke Wines

Reyneke is a certified organic and biodynamic farm and winery based in the Stellenbosch region of South Africa's renowned wine country. As a Demeter-certified pioneer in sustainable viticulture, the estate focuses on environmentally friendly and ethical farming practices that honor natural cycles and ecological systems. This approach nurtures healthy soils and vineyards, enabling grapes to express the unique terroir of the estate. The winery offers a carefully curated range of wines, from vibrant whites to robust reds, each crafted to reflect the dedication of the team and respect for nature. Reyneke Wines provides a dynamic environment for individuals passionate about sustainability, high-quality wine, and authentic brand storytelling.

Role Description

The Brand & Sales Ambassador role is a full-time position based on the Reyneke estate in Stellenbosch, with regular travel across South Africa to visit trade clients and attend wine shows and events. This role is responsible for representing Reyneke in the market, building brand awareness, and driving sales through direct engagement with retailers, restaurants, distributors, and consumers. Day-to-day tasks include conducting tastings and presentations, visiting key accounts, supporting events and promotions, and communicating the winery's organic and biodynamic philosophy. The Brand & Sales Ambassador will collaborate with the sales and marketing teams to implement brand strategies, gather market feedback, and maintain accurate sales and activity reports. The role also involves nurturing long-term customer relationships, ensuring exceptional service, and acting as a knowledgeable and professional spokesperson for Reyneke.

Qualifications

• Strong brand representation and sales skills, including relationship building, account management, and customer service.
• General knowledge of wine, viticulture, and sustainable or organic practices, with the ability to communicate technical concepts in an accessible way.
• Effective communication and presentation skills, including public speaking, storytelling, and confident engagement with diverse audiences.
• Organizational and planning abilities, such as managing schedules, coordinating events, and maintaining accurate records and reports.
• Comfort with basic digital tools and platforms for reporting, CRM use, and communication (e.g., email, spreadsheets, presentation software).
• Prior experience in wine sales, hospitality, retail, or brand ambassadorship is highly beneficial.
• Ability to work on-site in Stellenbosch, travel domestically to clients, wine shows and events on a regular basis, and occasionally work evenings or weekends.
• Valid driver's license and reliable transport preferred; formal wine education (e.g., WSET or similar) is an advantage.

Start date: November 2026. To apply, send your CV and cover letter to armand@reynekewines.co.za