Saxenburg Wine Estate, a family-owned estate, is seeking a dynamic and motivated Marketing, Communications, and Organisational Manager. This role is key to growing the Saxenburg brand across platforms and with stakeholders, both internally and externally.
Responsibilities
Brand Management
- Manage social media content creation, posting, monitoring, and community engagement across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
- Plan and implement social media ad campaigns via Business Manager.
- Drive growth on online platforms through strategic initiatives.
- Oversee brand image and development, ensuring consistency across channels.
- Maintain a digital library of marketing material, logos, and brand assets.
- Set-up, manage and report on the Marketing and Wine Club budget.
- Identify and build relationships with influencers and brand ambassadors to expand Saxenburg's reach.
- Continuously enhance the customer experience across all touchpoints, from website interactions to wine club memberships.
Content Creation
- Write SEO-optimized blogs and compelling marketing copy.
- Produce and edit high-quality photography and video content for social media, website, and campaigns.
- Organize photoshoots for brand photography and manage packaging photos and bottle shots.
- Develop creative campaigns and exciting brand narratives.
- Conduct market research and competitor analysis.
- Stay updated on marketing trends and implement innovative strategies to grow Saxenburg across all departments.
- Design and oversee the creation of wine labels, packaging, and other marketing collateral
Website Management & eCommerce
- Maintain and update website content for a seamless user experience.
- Manage eCommerce operations: product listings, wine club/sale discounts, and order fulfilment.
- Liaise with digital agencies for technical updates and SEO optimization.
- Build and grow the direct-to-consumer (DTC) offering.
Email Marketing
- Manage customer databases and design impactful newsletter campaigns.
- Create and execute email marketing strategies, including automation (e.g., cart abandonment, sign-ups).
- Stay current with email marketing trends for effective communication.
General Administration & Reporting
- Create monthly analytics reports on social media, website traffic, and sales performance.
- Collaborate across departments to streamline information and ensure execution.
- Manage quotations and production for marketing collateral.
Public Relations
- Coordinate media opportunities and manage public perception.
- Develop and distribute press releases and marketing collateral.
- Plan and host private wine-tasting events.
- Collaborate with influencers and wine writers.
Wine Club Management
- Oversee the Wine Club, Wine Club events, activations, and member communications.
- Drive initiatives to grow the Wine Club and enhance member experiences.
- Manage order fulfilment and ensure seamless customer engagement.
Candidate Requirements
Qualifications
- Relevant tertiary degree or higher diploma in Marketing.
Experience
- 3+ years in brand management/marketing.
- 3+ years in social media management.
- Proven project management skills.
Skills & Knowledge
- Strong digital marketing and design proficiency.
- Expertise in WordPress/WooCommerce, MailChimp, Canva, and MS Office.
- Exceptional written and verbal communication skills.
- Analytical, detail-oriented, and capable of cross-department collaboration.
- Self-motivated, proactive, and adaptable with a positive attitude.
Additional Information
- Salary: Market-related, based on experience.
- Reporting to: Proprietor, Fiona Bührer.
- Transport: Own transport and laptop required.
If you’re ready to contribute to Saxenburg’s legacy and growth, apply by sending your CV to marketing@saxenburg.co.za.
Please note: If you do not hear back within two weeks of your application, consider your application unsuccessful.