Our client in the Boland has an exciting opportunity available for a CRM & Data Strategist. - neg

Wednesday, 11 March, 2020
Alison     0218722648
Paarl  

Our team is driven, takes initiative and is always looking for new and better ways to do things, and so should you.

You also need to be solution oriented with experience in business, marketing and analysis. This role suits a highly motivated individual who thrives in a fast-paced, exciting, agency-style team environment and who can easily adapt to changing market and organisational requirements. You need to be passionate about your work to the point where it inspires others.

 

Technical Knowledge, Skills and Abilities

  • Relevant Tertiary qualification
    • Ideally a  Bachelor’s Degree with Auditing / Data Science / Statistics / Mathematics / Information Technology or Marketing Science as majors
  • A minimum of 2-3 years’ experience working in data science, business analysis, business intelligence or marketing automation
  • Advanced understanding of marketing automation implementation strategies with tools like Hubspot, Pardot, Salesforce or similar
    • Hubspot experience & certifications preferable
  • Excellent command of Afrikaans & English, with exceptional writing and communication skills
  • Strong business acumen
  • SQL querying, BI software and advanced Microsoft Office skills a plus
  • Understanding of systems engineering concepts.
  • Understand what the business does and how it does it.
  • Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Strong quantitative and qualitative analytic skills with a proven record for structuring and solving problems, drawing conclusions, and formulating recommendations

 

Role & Responsibilities

Be involved in integration projects from a systems specialist point of view and work closely with developers and different business areas to

 

  • Maintain & optimise our Hubspot configuration
  • Advise, decide on and deliver usable queries for management toward their individual business strategies and for horizontal cross-selling strategies.
  • Provide presentable data for business plans
  • Provide training for top and middle management on usability of dashboards and guest feedback habits
  • Ensure data consistency and integrity with other internal systems
  • Build and manage email templates
  • Work with marketing team and business units to setup and execute marketing campaigns (email)
  • New field creation and management
  • Report building
  • Troubleshoot any technical issues
  • Ensure consistent naming convention for multi-location firms
  • Perform regular list hygiene to maintain health of our database.
    • Create targeted lists
    • Manage list imports
    • Segment contacts
  • Create and manage forms
  • Create and manage workflows
  • Design and track automated customer journeys including the welcome experience.
  • Analyse performance of email strategies and campaigns and drive continuous optimization of performance, considering factors such as seasonality, customer segments, competitor behaviour, historical successes.
  • Use analytics to make decisions; A/B test, analyse results and build updates accordingly.
  • Take an entrepreneurial approach to the role, working collaboratively with other teams to support key initiatives and get things done.

 

Please email your CV through to alison@vinerecruitment.co.za

Kindly note your application is unsuccessful should you not receive feedback from us within 3 weeks.