Public Relations Officer - neg

Saturday, 21 August, 2021
Desmaine     0218722648
Western Cape  

Our client is looking for a Public Relations Officer based in Stellenbosch, reporting to the Operations Manager.

Purpose of the role:
This position is a hospitality role and will be responsible for the best practice execution of the Brand-home experiences focused on building brand awareness, educating, and driving trial at the tasting room to reach growth targets and exceed the overall customer experience. Always exceed guest expectations through service excellence, creating memorable experiences, and maintaining world-class hospitality standards.
The successful candidate must have the following experience/skills:
Tertiary qualification in Public Relations, hospitality, tourism, or event coordination, will be an advantage.
Experience in the wine industry and a Preliminary Cape Wine Academy course will be an advantage.
Understanding of, and experience in the hospitality and events industry, preferably in a premium wine environment.
Proven sales experience will be an advantage
Ability to work independently and cope under pressure.
Excellent communication skills on all levels with sound employee relationships.
Excellent presentation skills and the ability to adapt to different groups and their needs.
Be able to act professionally at all times.
Proven administrative experience including strong literacy and numeric ability.
Strong organizational skills.
Experience managing multiple priorities and changing environment.
Proven track record of delivering results against defined targets.
Working knowledge of Microsoft Office Suite, Pilot, and CRM platforms.
Strong customer service and sales aptitude.
Able to work independently and creatively, pre-empting, and problem-solving issues as needed.
Possess excellent communication skills, friendly, approachable, and professional when dealing with visitors and staff in person, over the phone, or in writing.
Willingness to work weekends and Public Holidays
Key Performance Areas would include, but are not limited to:
Active involvement in the management of all aspects the Tasting Room guest experience and service excellence
Conduct tastings, tours, and presentations on Sparkling Wine Tastings
Assist the Operations Manager in the implementation of functions and events
Support management through active involvement in the development of new revenue streams to optimize profit
Active involvement in the promotion and sales of destination offerings, experiences, and products
Drive database and wine club sign-ups
Implementation of the Integrated Brand-home consumer engagement plan
Implement activation strategies to achieve consumer engagement and to create memorable experiences
Drive efficiencies and maintain operational excellence
Ensure effective stock and cash handling and minimizing losses
Responsible for Consumer and Corporate VIP satisfaction of the Brand Home experience.
The successful implementation of special VIP tours and functions.
Conducting informative wine tours and tastings
Assist to reach awareness, sales, and visitor scores. Active involvement in daily banking and cash floats
General administration, procurement, and budgeting
Assist the Operations Manager in the implementation of quality systems procedures
Please send cv, qualifications, references, photo and salary expectation to: